Monday, December 31, 2007

All in one Communication.....

We are entering in a new age where communication is taking another format. We are in a era where communication is not the TV, Radio, Internet, Magazine or other thing. The future of communication will be everything together in just one thing. Mobile phone. Today you can do everything in its phone. With the mobile you can talk with your costumer any time anywhere. Location is not the problem. There is one statistic that shows in 2012 the number of people using mobile in the world will be 50%. Companies like Nokia and Apple saw the opportunity in this trend to increase your results. There is one sector in Nokia called insight and innovation. They search new social potential of mobile technology and trends in mobile design. They developed the Nokia lifeblog, a digital photo album tool designed with mobile phone photographers and bloggers in mind, and Nokia Sensor, a spontaneous, sociable application - for spontaneous, sociable people. Sensor is a totally new way of communicating with people within your vicinity, for example in cafés, get-togethers, buses and trains. No matter where you are, connect and communicate with other Sensor users around you and widen your social circle. With Sensor you can create your own personal pages - called a folio - on your phone. You can also check out the folios of other Sensor users nearby, exchange messages, and share files.

Apple created the I-phone with a revolutionary design and including all your computer programs. The mobile phone is a mix of I-pod and Mac book. You can download music, movies and TV shows from i-tunes direct for your I-phone.

Many companies in Japan saw the opportunity to use the mobile phone as a way to pay the public transportation. Other companies are creating partnership with other sector to offer discounts in some stores. For example in Europe if you walk with your Bluetooth on, you have a huge chance to receive a SMS with discount in some Mc Donald’s. Now all mobiles phone are coming with GPS system and this make this kind of communication easy to do. In Brazil a Health Care company use the SMS to communicate with its brokers. The company sends a message showing how much money the broker has to receive after he sells a health plan. Now the company is searching a new way to communicate with the doctors by the mobile. We are just in the beginning of this new kind of communication, many things will be discovered but now is the time to start using this technology as a way of marketing action.

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